理解销售人员对客户驱动变革的抵制、接受和领导
Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
Industrial Marketing Management · 2022
被引 32
ABS 3
- Marta Giovannetti 通讯
- Arun Sharma
- Silvio Cardinali
- Elena Cedrola
- Deva Rangarajan
市场营销销售管理客户关系管理组织行为学