Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media
通过分析行业集体谈判期间工会与基层在Facebook上的沟通，提出动员逻辑与和解逻辑两种政治沟通逻辑，揭示工会如何平衡劳资冲突与社会对话。
Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.