国内外华裔中与地点相关的身份倾向作为全球品牌倡导前因的跨国一致性

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

JOURNAL OF BUSINESS RESEARCH · 2022
被引 19
人大 A-ABS 3
市场营销消费者行为跨文化研究品牌管理社会心理学