Collecting and selling consumer information: Selling mechanisms matter
分析数据中介在采用“要么接受要么放弃”出价和拍卖两种销售机制时，对信息价格、消费者数据收集量及消费者剩余和隐私的影响。
This article analyzes how take-it-or-leave-it offers (TIOLI) and auctions impact the selling strategy of a data intermediary, the price of information and the amount of consumer data collected. TIOLI leads to a higher consumer surplus compared to auctions, but encourages the intermediary to collect more consumer information than auctions, which is detrimental to consumer privacy. We discuss regulatory measures to protect at the same time consumer surplus and privacy.