实时评论重要吗？探究弹幕如何影响直播电商中消费者的购买意愿

Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers’ Purchase Intention in Live Streaming Commerce

• Qingfeng Zeng
• Qian Guo 通讯
• Wei Zhuang
• Yu Zhang
• Weiguo Fan