调查消费者爱国主义和民族中心主义对购买意向的影响：消费者内疚和敌意的调节作用

Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

• Sita Mishra
• Yupal Shukla · 博洛尼亚大学
• Gunjan Malhotra
• Vibha Arora 通讯