Consuming for content? Understanding social media-centric consumption
研究消费者是否为了在社交媒体上展示而进行消费，通过文献综述、调查和访谈发现84%的受访者有此行为，动机包括寻求关注、身份信号或社会价值，且满意度受他人回应影响，可能损害长期福祉。
Do consumers engage in a consumption activity with the primary motivation of publicizing it on social media? We define such behavior as social media-centric consumption (SMCC) and systematically investigate to what extent, why, and how consumers may engage in SMCC by conducting an exhaustive literature review and analyzing data from surveys and interviews. We find that (i) a large majority (84%) of the respondents self-reported SMCC with varying levels of frequencies based on the type of social media platform(s) and personal characteristics, (ii) SMCC is primarily motivated by the need to seek attention, signal identity, or increase social value, and (iii) satisfaction from SMCC is mediated by the response it receives from other users and may hurt the long-term well-being of individuals. We conclude with a discussion of the theoretical and practical implications of this study and propose an agenda for future research.