A field experiment on attracting crowdfunders
通过实地实验追踪众筹投资者对新闻通讯链接的点击和投资行为，发现环境框架整体最有效，但年龄和性别对财务框架的反应有差异。
In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.