On the wisdom and utility of (under)sociality: A consumer psychology perspective
评论了Kumar和Epley关于人们低估日常社交好处的证据，并从消费者研究角度提出将享乐与声誉信号结合，探讨不足社交性对慈善捐赠等消费领域的启示。
Abstract Kumar and Epley (2023) review robust evidence for an intriguing hypothesis: That people fail to appreciate the benefits of everyday social behaviors and thus hesitate to connect with others in ways that would increase well‐being. In this commentary, we discuss how consumer research can enrich theory and application in this emerging line of inquiry. We suggest (a) that the hedonic implications of undersociality can be integrated with reputational signaling insights to generate new questions about the wisdom and utility of social behavior, and (b) that undersociality has interesting implications for a consumption domain of particular interest to maximizing welfare: charitable giving.