理解复杂B2B公司中的销售赋能：跨职能和多层次案例研究中揭示的异同
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
Industrial Marketing Management · 2022
被引 19
ABS 3
- Fabian Lauzi 通讯
- Jörg Westphal
- Deva Rangarajan
- Tobias Schaefers
- María Concepción Parra Meroño
- María D. De-Juan-Vigaray
销售管理B2B营销组织行为知识管理案例研究