Which Benefits Would Make Farmers Happier, and Which Would They Choose?
通过向英国农民展示六种虚构的农业场景，研究他们在金钱与非金钱福利之间的选择，发现选择与幸福感预测一致，但农民有时会为金钱牺牲幸福，也常为非物质福利放弃金钱收益。
<h3>Abstract</h3> We presented six novel farming vignettes to UK farmers that describe trade-offs between pecuniary and non-pecuniary benefits. What farmers would choose corresponds with what they think would make them happier, which supports the use of subjective well-being as a proxy for decision utility in agricultural research. Where a disparity between choice and well-being does exist, farmers seem willing to trade happiness for pecuniary benefits. Our results also suggest that farmers often trade pecuniary gains for non-pecuniary benefits. The utility derived from non-pecuniary benefits may help to explain farmer behaviours such as unsubsidised environmental improvements, and reluctance to adopt efficiency-enhancing technologies.