Platform-Based Internationalization of Smaller Firms: The Role of Government Policy
通过案例方法分析印度政府政策如何影响中小企业利用电商平台进行国际化，探讨政策是否缓解了出口障碍，为政策制定和未来实证研究提供启示。
Governments are recognizing anticompetitive concerns and market distortions associated with the rise of e-commerce platforms. Thus, policies are being crafted to level the playing field between large platform operators and small platform sellers. In addition, policies mitigating barriers to internationalization associated with using e-commerce platforms are also being developed. This study aims to explore these policy actions impacting the platform-based internationalization of small and micro enterprises (SMEs). The case study method is adopted to provide rich insights into the Indian Government policy actions impacting the e-commerce platform-based internationalization of Indian SMEs. More specifically, this investigation analyzes the extent to which the Indian Government policy actions have mitigated the home market and industry-level barriers to export for SMEs leveraging e-commerce platforms for their internationalization efforts. Study findings provide rich policy implications and fodder for future empirical testing of key qualitative insights uncovered in this study. Supplementary Information: The online version contains supplementary material available at 10.1007/s11575-022-00492-z.