家族企业特征与消费者行为:千禧一代在线渠道购买意愿的探究

Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

JOURNAL OF BUSINESS RESEARCH · 2022
被引 30
人大 A-ABS 3
家族企业消费者行为千禧一代在线渠道购买意愿