原生数字企业实现国际扩张中的商业模式适应

Business model adaptation for realized international scaling of born-digitals

JOURNAL OF WORLD BUSINESS · 2022
被引 71
人大 AABS 4

中文导读

通过研究芬兰文化行业的原生数字企业,发现它们通过迭代过程调整商业模式以实现国际扩张,并揭示了动态能力在其中的作用。

Abstract

This study examines the process and mechanisms of realized international scaling of born-digital firms through the business model lens. In an explorative multiple-case study of Finnish firms in cultural industries, it finds that born-digital firms adapt their business models through an iterative process to achieve practically scaled operations. The research unpacks the mechanisms guiding the process of business model adaptation and highlights the role of dynamic capabilities in their employment. The findings extend existing theorizing on scaling by offering a conceptualization of realized international digital scaling and the role of the business model in its implementation.

国际商务商业模式动态能力数字企业文化行业