When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
研究发现，在正式产权受限的环境中，非正式租赁对微型企业家的营销实践创新有显著的正面影响。
Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.