表情符号与社交媒体内容的交互效应对消费者参与的影响：基于点对点住宿品牌的混合方法

The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands

• Xiaowei Wang
• Shanshi Li 通讯
• Ruochen Jiang
• Mingming Cheng