数字技术的战略管理是否影响电子口碑（eWOM）和客户忠诚度？来自B2B平台经济的实证洞察
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy
JOURNAL OF BUSINESS RESEARCH · 2022
被引 73
人大 A-ABS 3
- Amine Belhadi
- Sachin Kamble 通讯
- Imane Benkhati
- Shivam Gupta
- Sachin Kumar Mangla
数字技术管理客户忠诚度电子口碑B2B平台经济客户关系管理