Ethnic identity‐based motivation: A model emergent from US Hispanic consumers
整合了关于族裔身份如何影响消费者行为的零散研究，提出了一个理论模型，区分了族裔身份凸显的两种前因（长期文化过程和情境激活），并引入归属、独特性和防御三种动机，为研究西班牙裔及其他族裔消费者提供了框架。
Abstract A great deal of research has investigated how various aspects of ethnic identity influence consumer behavior, yet this literature is fragmented. The objective of this article was to present an integrative theoretical model of how individuals are motivated to think and act in a manner consistent with their salient ethnic identities. The model emerges from a review of social science and consumer research about US Hispanics, but researchers could apply it in its general form and/or adapt it to other populations. Our model extends Oyserman's ( Journal of Consumer Psychology , 19 , 250) identity‐based motivation (IBM) model by differentiating between two types of antecedents of ethnic identity salience: longitudinal cultural processes and situational activation by contextual cues, each with different implications for the availability and accessibility of ethnic cultural knowledge. We provide new insights by introducing three ethnic identity motives that are unique to ethnic (nonmajority) cultural groups: belonging, distinctiveness, and defense. These three motives are in constant tension with one another and guide longitudinal processes like acculturation, and ultimately influence consumers' procedural readiness and action readiness. Our integrative framework organizes and offers insights into the current body of Hispanic consumer research, and highlights gaps in the literature that present opportunities for future research.