Strategically Managing the Business Model Portfolio Trajectory
提出了一个战略决策工具，帮助企业管理层通过分析商业模式间的互补性和内部复杂性来评估其商业模式组合的演变轨迹，并以惠普2015年的重组为例说明其应用。
This article presents a strategic decision-making tool to assist corporate management in analyzing the trajectory of their business model portfolio. The tool provides a robust means of assessing the trajectory of a business model portfolio through the evolution of inter-business model complementarity and intra-business model complexity. The article illustrates the use of the tool through the example of the radical restructuring of Hewlett Packard’s (HP) business model portfolio in 2015, which resulted in two smaller, more adaptive corporate entities with distinct business models that could pursue redefined growth opportunities after the split.