Family Influence and Environmental Proactiveness of Family Firms in China: A Mixed Gamble Perspective
基于混合博弈视角，研究发现家族影响增加会降低中国家族企业的环境前瞻性，因为企业更看重财务收益而非社会情感财富；资源禀赋会削弱这一倾向，而省级市场化程度则强化它。
ABSTRACT Built upon the mixed gamble perspective, we used a recent survey on Chinese family firms (FFs) and found that increased family influence lowers Chinese FF environmental proactiveness, as they show a peculiar tendency to take a financial view rather than a socioemotional wealth view. Moreover, we found that increased resource endowment attenuates this tendency, whereas provincial marketization strengthens it. However, entrepreneur reputation does not have a significant moderating effect. Overall, the study enriches an understanding of environmental proactiveness for FFs, organizational heterogeneity, and institutional differences. It also introduces new elements into the mixed gamble framework.