全球市场中的企业国际经验:系统文献综述与重新概念化

Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization

Journal of International Marketing · 2022
被引 6
ABS 3

中文导读

系统梳理了306篇高质量文献,基于杜威哲学重新定义企业国际经验,提出包含长度、广度、深度等七个维度的新概念框架,对学者和管理者理解经验知识有参考价值。

Abstract

Despite the prominence given to firm-level international experience (IE), there is a dearth of comprehensive and unified conceptualizations of this concept in the literature. This problem necessitates a targeted study to investigate IE, compile its common conceptualization methods, and integrate the existing literature with a new comprehensive approach. The author aims to achieve this by employing Dewey's philosophy to define IE, reviewing 306 high-quality articles to extract extant approaches to the concept, and integrating these results to provide a new conceptualization. This article supports situations as generators of experience and demonstrates that previous approaches primarily focus on only some aspects of IE, overlooking the phenomenon as a whole. The new IE conceptualization is a seven-dimensional construct that includes length, breadth, depth, intensity, diversity, complexity, and echo. Additionally, the author discusses that IE can be analyzed at six levels depending on its origin (entry mode specific, international marketing specific, or both) and geographical scope (regional vs. global). The results provide a robust foundation for scholars and managers aiming to investigate and explore the realm of experiential knowledge and learning.

国际商务战略管理组织学习知识管理