Comparing the Effects of Tourists’ Perceptions of Residents’ Emotional Solidarity and Tourists’ Emotional Solidarity on Trip Satisfaction and Word-of-Mouth Intentions
研究游客感知的居民情感团结与自身情感团结对旅行满意度和口碑意向的影响，发现居民的热情和情感亲近显著影响满意度，而游客的同情理解显著影响口碑意向。
This study aims to examine the effect of tourists’ perceptions of residents’ emotional solidarity with tourists on their trip satisfaction and word-of-mouth intentions toward a destination, taking into consideration the moderating effect of visitation frequency. It also aims to compare the impacts of tourists’ perceptions of residents’ emotional solidarity and the impacts of tourists’ perceptions of their emotional solidarity with residents. The results indicate that residents’ welcoming nature and emotional closeness as perceived by tourists have significant effects on tourists’ satisfaction and word-of-mouth intentions, while perceived residents’ sympathetic understanding does not. Visitation frequency significantly moderates the effects of perceptions of residents’ welcoming nature and emotional closeness on satisfaction. For tourists’ emotional solidarity, their sympathetic understanding has a significant effect on word-of-mouth intentions, and no moderating effect exists. This study has implications for exploring the differences in how tourists both receive from and offer to residents in terms of emotional solidarity.