数字家族事务：家族企业特征是否增强了消费者的支付意愿？
A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?
Technological Forecasting and Social Change · 2022
被引 12
ABS 3
- Augusto Bargoni 通讯
- Chiara Giachino
- Ciro Troise
- Gazi Mahabubul Alam
- Roberto Quaglia
家族企业消费者行为支付意愿市场营销