基于模糊逻辑和Apriori算法的物联网智能购物产品推荐系统实现

Implementation of a Product-Recommender System in an IoT-Based Smart Shopping Using Fuzzy Logic and Apriori Algorithm

IEEE Transactions on Engineering Management · 2022
被引 58 · 同刊同年前 10%
ABS 3

中文导读

提出一种结合模糊逻辑和Apriori算法的物联网智能购物产品推荐系统,通过关联规则分析购物车数据,提升推荐准确性和多样性。

Abstract

The Internet of Things (IoT) has recently become important in accelerating various functions, from manufacturing and business to healthcare and retail. A recommender system can handle the problem of information and data buildup in IoT-based smart commerce systems. These technologies are designed to determine users' preferences and filter out irrelevant information. Identifying items and services that customers might be interested in and then convincing them to buy is one of the essential parts of effective IoT-based smart shopping systems. Due to the relevance of product-recommender systems from both the consumer and shop perspectives, this article presents a new IoT-based smart product-recommender system based on an apriori algorithm and fuzzy logic. The suggested technique employs association rules to display the interdependencies and linkages among many data objects. The most common use of association rule discovery is “shopping cart analysis.” Customers' buying habits and behavior are studied based on the numerous goods they place in their shopping carts. As a result, the association rules are generated using a fuzzy system. The apriori algorithm then selects the product based on the provided fuzzy association rules. The results revealed that the suggested technique had achieved acceptable results in terms of mean absolute error, root-mean-square error, precision, recall, diversity, novelty, and catalog coverage when compared to cutting-edge methods. Finally, the method helps increase recommender systems' diversity in IoT-based smart shopping.

推荐系统物联网智能购物模糊逻辑关联规则