New ventures fighting the war for talents: the impact of product innovativeness and entrepreneurs’ passion on applicant attraction
研究新创企业如何通过产品创新性和创业者激情吸引求职者，发现适度激情有正面作用，过度激情反而会分散求职者对招聘信息的注意力。
Abstract An unanswered question in studies on recruiting in new ventures is how entrepreneurs can persuasively communicate to job seekers information about their ventures’ unique features to attract applicants. By building on nonverbal communication research, we investigate how verbally communicated product innovativeness and entrepreneurs’ nonverbal displays of passion affect applicant attraction both separately and in combination. We find applicant attraction is positively related to both communicated product innovativeness and entrepreneurs’ displays of moderate passion and negatively related to excessive displays of passion. Moreover, our findings suggest that displays of high passion distract job seekers from processing the semantic content of recruitment messages.