The magical language of un-realistic venture ideas in social entrepreneurship
分析了社会创业竞赛中商业计划书和评委反馈，发现三种语言构造（整体主义、奉献、启蒙）使创业想法显得不切实际，但这些语言也表达了抗争与梦想，可视为一种文化形式的社会抗议。
As social entrepreneurship gains maturity, research has begun to explore the less alluring aspects of the field, including the heroic stance of social entrepreneurs, the assumed moral superiority of their intentions, and the misleading emphasis on solutionism. In this paper, we explore a central component of this criticism, which is the construction of un-realistic venture ideas in social entrepreneurs' pitches for social change. We analysed social venture business plans and the written feedback provided by judges during a social venture competition, and we used speech act theory to analyse the claims and promises triggering judges' disbelief. We discovered three linguistic artefacts that underlie the construction of un-realistic venture ideas in social entrepreneurship, which we label holism, devotion, and enlightenment. While these artefacts trigger disbelief, they also play an expressive role as they channel both contestation and dreams. We leverage magical realism to forward an alternative explanation of how venture ideas in social entrepreneurship can act as a cultural form of social protest, which can be seen as a historically contingent, modern revolution.