卖家自由进入的平台竞争

Platform competition with free entry of sellers

International Journal of Industrial Organization · 2022
被引 21 · 同刊同年前 6%
人大 A-ABS 3

中文导读

研究了平台如何设定准入价格和佣金,以影响自由进入的卖家(如应用商店的开发者)之间的垄断竞争,并分析了佣金率的最优设定及其对消费者福利的影响。

Abstract

We study platforms setting access prices and commissions on revenues of sellers engaged in monopolistic competition with free entry, such as the app providers on the app stores of Apple and Android devices. The link between prices on different sides induces the platforms to redistribute all the commission revenues through lower access prices and to set the optimal commission rates from the point of view of consumers, taking into account the pass-through on the prices of sellers, the elasticities of demand and surplus for their services and the elasticity of entry with respect to profitability. We discuss the role of heterogeneous sellers, substitutability between sellers’s products and limitations of the basic alignment of interest due to direct channels for sellers and consumer myopia.

平台竞争卖家自由进入佣金率接入定价