衡量和改善利益相关者福利说起来容易做起来难

Measuring and Improving Stakeholder Welfare Is Easier Said than Done

Journal of Financial and Quantitative Analysis · 2022
被引 13
人大 AFT50ABS 4

中文导读

研究星巴克2018年政策(允许任何人进店使用卫生间)对客流量的影响,发现客流下降7%,对无家可归者附近门店影响更大,但公共小便罚单减少。

Abstract

Abstract While corporate social responsibility by firms aims at improving welfare for different social groups, whether it achieves this is often difficult to measure. After Apr. 2018 protests, Starbucks enacted policies that anybody could sit in their stores and use the bathroom without making a purchase. Using anonymized cellphone location data, we estimate this led to a 7.0% decline in attendance relative to other nearby coffee shops. The effect is 84% larger near homeless shelters and larger for Starbucks’ wealthier customers. The average time spent per visit declined by 4.1%. Public urination citations decreased near Starbucks locations, but other minor crimes were unchanged.

企业社会责任利益相关者福利星巴克门店政策效果