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消费者交通成本与电子商务的价值:来自荷兰服装业的证据

Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry

Marketing Science · 2022
被引 20
人大 AFT50UTD24ABS 4*

中文导读

研究发现消费者交通成本解释了电子商务福利收益的大约一半,对理解电商价值有重要意义。

Abstract

Consumer transportation costs explain about half of the welfare gain from e-commerce.

电子商务消费者福利服装业产业组织