机器人与人类影响者产生的来源可信度与情感：对奢侈品牌代表感知的研究
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Technological Forecasting and Social Change · 2022
被引 65
ABS 3
- Patricia Baudier 通讯
- Elodie de Boissieu
- Marie-Hélène Duchemin
影响者营销来源可信度消费者心理学社交媒体广告奢侈品牌管理