广告对消费者心态和销售的序列效应：跨品牌和产品类别的比较

Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories

• Albert Valenti 通讯
• Gökhan Yıldırım
• Marc Vanhuele
• Shuba Srinivasan
• Koen Pauwels