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消费者搜索市场中的歧视性贸易促销

Discriminatory Trade Promotions in Consumer Search Markets

Marketing Science · 2023
被引 8
人大 AFT50UTD24ABS 4*

中文导读

论文证明在消费者搜索市场中,制造商通过歧视性贸易促销比统一定价能获得更高利润。

Abstract

The paper shows that, in consumer search markets, discriminatory trade promotions create more profits for manufacturers than uniform pricing.

商业价格歧视经济学市场营销产业组织