基于企业资源与能力探究COVID-19期间修订的国际营销策略：一种混合方法

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

• Abhishek Behl 通讯
• Nirma Sadamali Jayawardena
• Achint Nigam · 比拉理工学院
• Vijay Pereira
• Amit Shankar
• Charles Jebarajakirthy · 格里菲斯大学