Navigating windows of opportunity: The role of international experience
研究了跨国公司在需求或技术发生显著变化时，其国际经验的深度和广度如何帮助其在本国市场抓住机会、提升市场份额。基于615家电信公司的数据分析，发现国际经验的两个维度有助于企业利用机会窗口。
Abstract Research Summary Scholars have noted that pronounced changes in consumer demand and technology often offer firms temporary opportunities to strengthen their performance vis‐à‐vis rivals. This article contributes to the literature on windows of opportunity from an organizational learning perspective. It investigates whether the depth and breadth of a firm's international experience with pronounced changes in demand conditions (demand windows) and technologies (technological windows) affect its ability to take advantage of such changes within a country to increase its market share. The results, based on a sample of 615 telecommunication companies competing in 124 countries, suggest that mainly two out of four dimensions of international experience help firms to exploit windows of opportunity in a country. Managerial Summary What can help multinational companies (MNCs) to navigate periods of marked changes in demand and technology? When an MNC encounters a marked change in demand or technology in a country, it may have already experienced in the past many or just a few of these events, depending on its international footprint, and this serves to assess the MNC's international experience with such changes. Using data on telecommunication companies, we show that both (a) an MNC's repeated exposure to a certain type of change over time ( depth of international experience) and (b) the variety of changes an MNC has been exposed to ( breadth of international experience) in international markets may help the MNC to obtain market share advantages when such changes occur in a country.