捆绑销售与转售

Bundling with Resale*

Journal of Industrial Economics · 2022
被引 0
人大 A-ABS 3

中文导读

研究了转售如何影响垄断者的多产品捆绑策略,发现转售会降低捆绑收益,对消费者和总福利的影响不确定。

Abstract

How does resale affect multiproduct bundling? I investigate using a model of monopoly bundling with costly resale. Consumers purchase in the primary market while anticipating resale, then participate in a resale market with market‐clearing prices. Resale forces the monopolist to balance the additional profit from a discounted bundle against the opportunity for consumer arbitrage. In equilibrium, the monopolist may still offer a discounted bundle, but resale reduces the returns to bundling and has an ambiguous effect on consumer and total welfare. When consumers have heterogeneous costs of resale, it is possible for consumers to resell in equilibrium.

捆绑转售垄断消费者福利