情人眼里出西施:基于政府和消费者的原产国优势与劣势如何驱动东道国投资动态

Beauty in the Eyes of the Beholders: How Government- and Consumer-Based Country-of-Origin Advantages and Disadvantages Drive Host Country Investment Dynamics

MANAGEMENT INTERNATIONAL REVIEW · 2023
被引 9
人大 A-ABS 3
国际商务外国直接投资市场营销原产国效应政府政策