虚假粉丝是否会削弱社交媒体平台上影响者的感知影响力?纯粹数量效应与边界条件

Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions

JOURNAL OF BUSINESS RESEARCH · 2023
被引 80 · 同刊同年前 9%
人大 A-ABS 3
社交媒体营销影响者营销消费者行为数字营销社会心理学