Salience and horizontal differentiation
研究了一个横向差异化模型，其中产品匹配度和价格两个属性中有一个对消费者更显著，且不同消费者可能关注不同属性，该显著性由企业定价策略内生决定。
Abstract I study a horizontal differentiation model in which one of two attributes of a product, product fit and price, is more salient for a consumer than the other and different consumers can find a different attribute salient. The attribute that is more salient is determined by relative differences between the two products and is determined endogenously as a result of firms' pricing strategies. High (low) marginal costs soften (toughen) price competition between firms. Pass‐through rates are greater than 1 for some parameter values. Both industry‐ and firm‐level cost increases may be beneficial for firms.