Introduction to the special section: Tribal marketing after Covid
本文介绍特刊“新冠疫情后的部落营销：在社交距离时代共同消费”，梳理部落营销理论的发展历程，并展望未来研究方向。
This article introduces the special section, “Tribal Marketing After Covid: Consuming Together in an Age of Social Distance.” The authors trace the history of tribal marketing theory up until the present, ‘post-Covid' era, outlining each wave and some trajectories for future research.