Natural Disasters and Corporate Philanthropy: A Double Movement Perspective
研究中国企业在2008年汶川地震后的慈善捐赠行为，发现市场扩张引发的社会问题会催生倡导社会责任的反向运动，而重大灾难会强化这种运动，导致企业慈善捐赠长期增加，尤其在高管薪酬差距大、社会争议行业或社会基础好的地区。
ABSTRACT This study examines Chinese corporations’ responses to a sudden natural disaster in terms of their philanthropic donations. We apply Polanyi's double movement perspective to argue that rapid market expansion in an emerging economy causes social problems such as large-income disparities and environmental degradation. This calls forth counterforces advocating social responsibility and sustainability. Such countermovements can be strengthened by a major disaster, especially in the domain of corporate philanthropy. The resulting increase in corporate philanthropy persists long after the disaster, especially for those firms with large intra-firm pay disparities, operating in socially contested industries and located in regions with more social foundations. Using the context of China's 2008 Wenchuan earthquake, we find support for these arguments in a sample of Chinese public firms.