企业国际化过程中的知识轨迹

Knowledge trajectories in the internationalization of the firm

International Marketing Review · 2023
被引 2
ABS 3

中文导读

通过三家跨国公司在巴西的纵向案例,研究了企业在国际化过程中如何积累市场、制度、国际化和技术知识,发现不同知识遵循不同的积累模式,体现在先后顺序、同步性和速度上。

Abstract

Purpose The purpose of this paper is to analyze how the internationalizing firm accumulates knowledge from different domains throughout time, during entry and post-entry moves in a foreign market. This paper focuses on market, institutional, internationalization and technological knowledge. Design/methodology/approach The paper uses a comparative case study method, relying on three longitudinal cases of multinational firms' (MNEs) internationalization processes, particularly concerning MNEs' entry and post-entry moves in one foreign market (Brazil). Findings Throughout the internationalization processes, the internationalizing firms unevenly developed experiential knowledge within Brazil. As a result, the market, internationalization, institutional and technological knowledge followed different accumulation patterns, distinguished based on precedence, simultaneity and speed. More specifically, (1) the market and institutional knowledge trajectories evolved simultaneously; (2) the market knowledge trajectory preceded that of technological knowledge and (3) the accumulation of internationalization knowledge happened faster than that of the market, institutional and technological knowledge. Originality/value This paper shows how knowledge accumulation in internationalization processes varies throughout time and according to the type of knowledge involved. While most of the literature relies on cross-sectional studies that discount the changing nature of knowledge, this paper shows that the internationalizing firm accumulates market, internationalization, institutional and technological knowledge following three temporal dimensions: precedence, simultaneity and speed.

国际商务知识管理跨国公司战略管理