过去与未来的阴影在驱动竞合协作中新产品新颖性与意义性中的作用
The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Industrial Marketing Management · 2023
被引 8
ABS 3
- Tereza Dean 通讯
- David A. Griffith
- Göksel Yalcinkaya
创新管理新产品开发竞合战略知识管理市场营销