Opportunities Presented by COVID-19 for Healthcare Green Supply Chain Management and Sustainability Performance: The Moderating Effect of Social Media Usage
研究新冠疫情带来的不确定性恐惧如何推动医疗行业绿色供应链管理，并考察社交媒体使用在其中的调节作用，发现绿色供应链能提升环境和社会绩效，但对经济绩效影响不显著。
This research explores the opportunities presented by COVID-19 for green supply chains' environmental practices and ecological sustainability performances in the healthcare sector. This study investigates the connections between uncertainty-fear of COVID-19, healthcare green supply chain management (GSCM), and the three pillars of a firm's sustainability performance (environmental, economic, and social). Moreover, this study examines the moderating role of social media usage (SMU) on the effect of uncertainty-fear of COVID-19 on healthcare-GSCM. When conducting the empirical part, this study uses the partial least squares structural equation modeling method based on a sample of 483 healthcare managers. The findings prove that the uncertainty-fear of COVID-19 has a beneficial impact on healthcare-GSCM. Besides, SMU moderates the relationship between uncertainty-fear of COVID-19 and healthcare-GSCM, indicating the importance of SMU in gathering information for the healthcare sector during COVID-19. Likewise, when interacting with healthcare firms' sustainability performances, healthcare-GSCM positively impacts environmental and social performances, though it has a negligible impact on economic performance. This study adds to the “social cognitive theory” by introducing the concept of uncertainty-fear of COVID-19. Furthermore, this research adds to the “resource-based view theory” and the “knowledge-based view theory” by exploring the SMU's role during the outbreak.