智能可穿戴技术作为消费者福祉能动性的资源

Smart Wearable Technologies as Resources for Consumer Agency in Well-Being

Journal of Interactive Marketing · 2023
被引 45
ABS 3

中文导读

研究消费者如何利用智能可穿戴设备作为资源来提升管理个人福祉的能动性,基于心理学和社会学文献及用户定性数据,区分个体和情境层面的能动性,提出四种技术使用类型:自我提升、正当化、适应和行动主义。

Abstract

Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a growing extent, consumers are using smart technologies, such as wearable devices and applications, to better manage their well-being. However, how interactions with wearables improve and affect consumer agency for well-being is underexamined. The aim of this study is to explore how consumers use smart wearable technologies as resources for agency in managing their well-being. Drawing on psychological and sociological literature on agency as well as qualitative data from users of various wearable devices, the authors distinguish individual and contextual levels of agency, in which knowing and acting constitute two types of smart wearable technology use. From these dimensions, they conceptualize a framework with four types of technology use for well-being: (1) self-improvement, (2) justification, (3) adaptation, and (4) activism. The authors discuss the theoretical and managerial implications of this framework with the aim of improving consumer agency for well-being through smart technology.

消费者福祉智能可穿戴技术能动性消费者行为