不止于观看：关于直播用户生成视频消费影响的实证与实验研究

More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption

• Yuan Zhang · 得克萨斯大学阿灵顿分校
• Lei Hua · 得克萨斯大学泰勒分校 通讯
• Yue Jiao
• Jie Zhang
• Ritesh Saini