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邻近偏差:空间距离与结果效价对概率判断的交互影响

Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments

Journal of Consumer Psychology · 2023
被引 8
FT50ABS 4*

中文导读

通过六个实验(总样本4007人)发现,人们对积极结果在空间上靠近时认为更可能发生,对消极结果则相反,这种邻近偏差源于一厢情愿的想法,且当结果与自身无关时消失。

Abstract

Abstract Across a range of decision contexts, we provide evidence of a novel proximity bias in probability judgments, whereby spatial distance and outcome valence systematically interact in determining probability judgments. Six hypothetical and incentive‐compatible experiments (combined N = 4007) show that a positive outcome is estimated as more likely to occur when near than distant, whereas a negative outcome is estimated as less likely to occur when near than distant (studies 1–6). The proximity bias is explained by wishful thinking and thus perceptions of outcome desirability (study 3), and it does not manifest when an outcome is less relevant for the self, such as the case of outcomes with little consequence for the self (studies 4 and 5) or when estimating outcomes for others who are irrelevant to the self (study 6). Overall, the proximity bias we document deepens our understanding of the antecedents of probability judgments.

行为经济学决策心理学概率判断认知偏差