基于SEM模型的中国体育直播平台观众忠诚度的可持续影响因素探究
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Technological Forecasting and Social Change · 2023
被引 16
ABS 3
- Yao Zou
- Xizhi Zhang
- Weitao Zheng
- Zhiyong Huang 通讯
体育经济消费者行为市场营销媒体管理