How can organizations leverage big data to innovate their business models? A systematic literature review
通过系统梳理311篇Scopus文献，总结大数据在公私组织不同业务领域的用途及研究方法，为企业利用大数据创新商业模式提供理论指导与实践建议。
The use of big data has garnered increasing importance in academic research and managerial practice thanks to the benefits it can produce in terms of innovation. However, big data also has drawbacks that have been overlooked so far. Therefore, to ensure the benefits outweigh the costs of big data, and to unlock the full potential of big data in terms of business model innovation, we argue that companies need to have a clear map of all its possible uses. With this aim in mind, we have summarized the current state of scholarship, outlined the uses of big data across different business areas in private and public organizations, and the types of methodologies adopted, and we have suggested future research avenues, building upon our systematic literature review of 311 articles indexed in the Scopus database. In this manner, we contribute to increasing our scientific understanding of the big data phenomenon, and we provide theoretical and practical advice on the possible uses of big data that may allow companies to innovate their business models.