The mythology of ‘Big Data’ as a source of corporate power
本文通过两个零工经济案例，揭示企业如何利用“大数据”神话宣称对行业真相的垄断，排挤外部研究者，从而影响监管环境。
Abstract In this article, the author explores how companies leverage the mythology of their ‘Big Data’ as a source of power. Drawing on two case studies from the ‘gig’ economy, the author finds that the mythology of Big Data allows companies to claim a monopoly over truth about their industries, marginalizing external researchers. In doing so, companies position themselves as the only legitimate source of knowledge about labour conditions on their services, granting them influence over their regulatory environment.