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消费者语言研究的兴起与演变

The Emergence and Evolution of Consumer Language Research

Journal of Consumer Research · 2023
被引 50
人大 AFT50UTD24ABS 4*

中文导读

回顾过去50多年消费者语言研究的兴起与演变,总结关键主题和趋势,并指出未来研究方向,包括人机交互中语音与手写使用的转变。

Abstract

Abstract Over the last 50+ years, there has been a huge rise in interest in consumer language research. This article spotlights the emergence and evolution of this area, identifying key themes and trends and highlighting topics for future research. Work has evolved from exploration of broad language concepts (e.g., rhetorics) to specific linguistic features (e.g., phonemes) and from monologues (e.g., advertiser to consumer) to two-way dialogues (e.g., consumer to service representative and back). We discuss future opportunities that arise from past trends and suggest two important shifts that prompt questions for future research: the new shift toward using voice (vs. hands) when interacting with objects and the ongoing shift toward using hands (vs. voices) to communicate with people. By synthesizing the past, and delineating a research agenda for the future, we hope to encourage more researchers to begin to explore this burgeoning area.

消费者行为语言研究市场营销广告学